To relaunch Escudo in Chile we called Drefquila, a trap singer, and commissioned him a song under the new brand concept: #HechaConCaracter (Made with Guts). The video ran organically on Drefquila´s Youtube channel.
On Escudo own social media, we told the stories of the 3 protagonists of the video clip in 30” ads.
As a teaser of the campaign we asked to young chileans “What does it mean to have guts?” and made stories on Instagram with their answers.
Círculo de Creativos Argentinos. 1 Silver.